Service · Outsourced B2B sales
For foreign firms seeking market access in Switzerland, and Swiss startups and SMEs with no sales team yet. Can Bagriyanik, based in Zurich, personally contacts your target accounts, runs first meetings and keeps your pipeline current. Nothing to do with software as a service (SaaS).
Founder and Managing DirectorUpdated October 2026
In short
Sales as a service means an outside firm runs all or part of a company's B2B sales as an ongoing service for a monthly fee. Glatt Digital offers outsourced sales to foreign firms seeking market access in Switzerland and to Swiss startups and SMEs without a sales team. Founder Can Bagriyanik prospects himself, under the client's domain: he contacts target accounts with a dated trigger, follows up, books meetings and runs first calls. A weekly block of 7 hours costs CHF 2,990 a month, 10 hours CHF 3,990, excl. VAT. The mandate is planned for at least three months, then cancellable monthly.
In Switzerland the term has no settled meaning: call centres, outbound agencies, commercial agents and external sales leaders all use it. Others say sales outsourcing or an outsourced sales team.
| Aspect | Sales as a service at Glatt Digital | Permanent hire | Lead agency or call centre | Commercial agent |
|---|---|---|---|---|
| Who leads pipeline and forecast | Can Bagriyanik himself | the employee | you | as agreed |
| Who contacts prospects | Can Bagriyanik, about 3–6 hrs a week | the employee | the agency, up to the meeting | the agent (Art. 418a CO) |
| Cost | CHF 2,990–3,990/month excl. VAT; 12 months at 7 hrs/week: CHF 35,880 | senior sales, Zurich region: CHF 189,984 in year one | about CHF 38–120/hr; per meeting from about CHF 300 plus base fee | commission, as agreed |
| Commitment | at least 3 months, then any month end | contractual notice period | varies by provider | as agreed |
| Start | as a rule within two weeks | search, then ramp-up (SDR: 3.0 months on average) | varies by provider | as agreed |
| Volume | limited: one person, 7–10 hrs a week | full-time; SDR quota median 10 first meetings a month | built for volume | as agreed |
| What remains | CRM records, emails, playbooks; HeySali leads deleted | know-how leaves with the person; SDRs stay 1.9 years on average | contacts or meetings delivered | goodwill indemnity possible (Art. 418u CO) |
| Rules for first contact (UCA let. u, w) | your responsibility; do-not-call (asterisk) rule in contract (terms 8.4) | your responsibility, handled in-house | your responsibility; check the contract | as agreed |
An agency's sales development representatives (SDRs) email or call your target accounts and hand you a booked meeting. Billing is per hour, month or meeting. The first meeting, proposal and forecast usually stay with you.
A call centre works through high call volumes from a script, billed per hour, contact or meeting. The client carries risk too: using information from unlawful marketing calls is itself unfair (Art. 3 para. 1 let. w UCA).
Under Art. 418a of the Swiss Code of Obligations (CO), a commercial agent brokers deals for you on an ongoing basis, usually on commission. At the end, a goodwill indemnity may be owed (Art. 418u CO). Freelancers work as their contract says.
At Glatt Digital, one person handles prospecting and pipeline: Can Bagriyanik, 7 to 10 hours a week. It is the same mandate as fractional sales, on the same terms and prices, focused on prospecting when you have no sales team.
For foreign firms with nobody on the ground in Switzerland, and Swiss firms whose founders prospect on the side. Can Bagriyanik, founder with over twelve years in Swiss B2B sales, prospects himself.
Weeks one and two produce your ideal customer profile and a HeySali search profile. HeySali flags Swiss firms with a reason to talk, from the Zefix register, SHAB gazette, simap tenders or career pages. Can contacts nobody without a dated trigger and a documented source.
Email from your domain, LinkedIn messages written by hand, phone calls with a reason, and conversations at trade fairs and events. No automated sequences. You set channels and cadence (terms 8.4).
Can follows up, books meetings and runs first calls himself, with you on the call if you prefer. He drafts proposals. You approve prices, proposals and contracts unless you give him written authority (terms 4.4, 11.3).
Can reviews the pipeline with you once a week, for an hour at most, then sends forecast and report. About three of the 7 weekly hours go into first contact; of 10 hours, about six.
Can writes from your mailbox with your company's signature and an agreed job title (terms 11.1), and discloses the mandate if asked (terms 11.2). Contacts enter your CRM by hand once a real conversation has started (terms 8.7).
Bought address lists, anonymous cold lists with no trigger, tele-sales, mass emails and pay-per-meeting pricing. Exceptions only by prior agreement and within the UCA (terms 2.2, 8.4).
Can usually starts within two weeks of signing. Four phases follow; your side brings the kick-off, access, approvals and then one hour a week.
Kick-off, ideal customer profile and HeySali search profile. You set up a mailbox under your domain, signature and CRM access, and introduce Can to your team (terms 4.1, 4.2, 11.1).
Outreach is live, and first opportunities usually show up in your pipeline. Glatt Digital does not commit to a set number of meetings or deals (terms 2.3).
Triggers and messages that earn replies get more time; the rest is dropped. If your market needs more outreach, you move up to 8, 9 or 10 hours.
You and Can decide together: continue, hire or stop. Ending at the close of the third full month needs notice by the 15th of that month (terms 6.2). After full payment, the profile, playbooks and templates stay usable without time limit (terms 9.1).
Glatt Digital publishes its prices. B2B sales outsourcing in Switzerland is billed by the hour, month or meeting. Compare hours per week, minimum term, incentives and what is included.
The entry point is a 7-hour weekly block at CHF 2,990 a month. More hours raise the retainer to CHF 3,330 for 8, CHF 3,660 for 9 or CHF 3,990 for 10, all excl. Swiss VAT. Larger blocks are quoted on request.
You pay three months up front: CHF 8,970 at 7 hours a week, CHF 11,970 at 10. After that, you can cancel at any month end. A year at 7 hours a week comes to CHF 35,880, excluding VAT and any performance fee.
Included: prospecting, first meetings, pipeline review, forecast, reporting and a HeySali Pro seat for one user, valued at CHF 249 a month. Travel to on-site meetings is charged at cost, agreed in advance (terms 5.7); CRM and mailbox licences are yours (terms 4.2).
Glatt Digital's cost calculator puts a permanent senior sales role around Zurich at CHF 189,984 for year one, including bonus, social costs, agency fee, workplace and tools. New SDRs take 3.0 months on average to ramp up (Bridge Group 2025, sample mostly North America and B2B software).
The retainer is fixed, with no guarantee of meetings or revenue (terms 2.3). A performance fee applies only if agreed, typically a share of paid net revenue. It then also covers deals from the mandate closing up to six months after it ends (terms 5.6).
Outsourcing with leadership does not suit every company. Three situations where the mandate works, and two where another model is better.
Your product already sells at home and Switzerland is next, but an office or local hire would be premature. Can works remotely from Zurich in German, Swiss German and English, not French or Italian. He comes on site in German-speaking Switzerland for the kick-off, key meetings and customer visits.
New customers come from the founders whenever they find time. A fixed weekly block gives prospecting and pipeline a steady rhythm; pricing and closing stay with you.
Build the ideal customer profile, process and pipeline first. Then hire against a clear profile and hand over a pipeline that is already moving.
Large call volumes or a fixed number of meetings a month are what call centres and SDR agencies are for. Seven to ten hours a week cannot replace a full-time prospector.
Without first customers there is no basis for an ideal customer profile or pricing. Talk to prospects first and settle your offer and price.
Settle these points before signing with any provider, Swiss or foreign. Answers follow Glatt Digital's terms and Swiss law; this is general guidance, not legal advice.
Glatt Digital works independently under a contract for services (Art. 394 et seq. CO), outside your organisation (terms 3.5). Staff leasing needs a licence under the Employment Services Act (AVG), and leasing from abroad into Switzerland is prohibited (Art. 12 AVG). Fines: up to CHF 100,000 for intentional unlicensed leasing, CHF 40,000 for knowingly using such a provider (Art. 39 AVG).
Without an existing business relationship, Can never calls numbers with a directory asterisk or unlisted numbers (terms 8.4; Art. 3 para. 1 let. u UCA). Emails go out one by one, never in bulk; mass advertising by email falls under let. o. You remain responsible for a legal basis for each contact (terms 8.4).
CRM records, proposals and emails under your domain belong to you (terms 9.3, 11.2). HeySali leads and signals are never exported. Glatt Digital deletes the HeySali workspace no later than 30 days after the mandate ends (terms 8.8).
The earliest exit is the end of the third full month, then any month end; notice must reach Glatt Digital by the 15th, and an email will do (terms 6.2). Art. 404 CO also lets you end at any time, with prepaid fees refunded pro rata; ending at an inopportune time may cost reliance damages (terms 5.3, 6.3).
Can makes up hours lost to illness or accident. Beyond two consecutive weeks, you and he agree on making up the time within three months or a pro rata cut from week three (terms 3.4). You may also end the mandate (Art. 404 CO).
Ask who does the outreach, by name, in which language and under whose domain. Check data ownership, contract length, reporting through to revenue, guarantees or commission, and the incentive behind them.
Sales as a service is outsourced B2B sales, delivered by an outside firm as an ongoing service for a monthly fee. Offers range from call centres to external heads of sales. At Glatt Digital, Can Bagriyanik handles prospecting, first meetings and pipeline himself, 7 to 10 hours a week.
Outsourced sales at Glatt Digital costs CHF 2,990 a month at 7 hours a week and CHF 3,990 at 10 hours, excl. VAT. Other Swiss providers work out at roughly CHF 38 to 120 an hour for phone prospecting. Per meeting it starts at around CHF 300 plus a base fee, and outbound retainers at around CHF 4,500 a month (provider figures, October 2026).
At Glatt Digital you do not have to choose: both are one mandate, on the same terms and prices. Elsewhere, fractional sales usually means part-time sales leadership, and sales as a service outsourced prospecting. Without a sales team the focus is prospecting; with one, leadership and coaching.
An SDR agency usually stops at the booked meeting; Glatt Digital carries on into the first call, proposal and pipeline, for a fixed retainer. The Bridge Group puts an SDR's median monthly quota at 10 first meetings held (2025, mostly North America and B2B software). Glatt Digital commits to no number (terms 2.3).
Can Bagriyanik, founder of Glatt Digital, contacts your prospects himself in German, Swiss German or English, and in Turkish where useful. He writes from your domain with your company's email signature and an agreed title (terms 11.1), and discloses the mandate if asked (terms 11.2). There is no call centre, and no one else does the work.
Glatt Digital typically starts within two weeks of signing, and first opportunities usually appear in your pipeline from week 4. Weeks 1 and 2 cover onboarding: ideal customer profile, HeySali search profile, mailbox and CRM access. No meetings or deals are promised, because your market and offer decide (terms 2.3).
No: your domain, your decisions and the data in your own systems stay with you. Emails, CRM records and proposals belong to your company, and you approve prices, proposals and contracts (terms 4.4, 9.3, 11.2). The one limit: HeySali leads and signals are never exported and are erased within 30 days after the mandate ends (terms 8.8).
Glatt Digital works for a fixed monthly retainer, guarantees no meetings or revenue (terms 2.3) and takes a performance fee only if you agree one. Such a fee is typically a share of paid net revenue (terms 5.6). Pay-per-meeting is not offered, as it rewards volume over fit.
In 30 minutes Can Bagriyanik reviews your target accounts, channels and the hours a week, 7 to 10, your market needs. Free, with a written assessment and no follow-up sequence.
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