Outreach happens on the side
Founders and the team sell between projects. New business only happens when there is time.
Fractional sales · part-time head of sales in Switzerland
Your head of sales
without hiring one
We lead your sales and run outreach, first contact included, under your company's domain. For startups and SMEs selling in Switzerland, with warm leads from HeySali, our own platform.
What does a full-time hire cost?
- Experience
- 12+ years
- B2B sales in Switzerland · MBA
- Time to start
- 2 weeks
- First opportunities from week 4
- Our own platform
Sales intelligence from Switzerland
Does this sound like your company?
No dedicated sales team
Enquiries get answered. Nobody works the market actively.
The team runs itself
Everyone has their own style. No standards, no forecast anyone trusts.
Every deal runs differently
Proposals in inboxes, pipeline in someone's head, follow-ups by gut feel.
The CRM is an address book
Expensive to roll out, barely maintained, the data goes stale.
Cold outreach hits a wall
Mass emails to companies with no reason to talk. Decision-makers tune out.
Usually what is missing is a system, capacity and the right timing. That is where we come in.
The mandate
We lead rather than advise
External sales leadership, part-time, accountable for pipeline, forecast and outreach. One fixed monthly retainer. Not a lead agency, not tele-sales.
What you get
One owner for pipeline and forecast
A weekly pipeline review and sales meeting with a written report. Plus the forecast for your board.
Outreach through to signature
Outreach on buying signals from HeySali and your own customer data, never anonymous cold lists. Coaching in meetings, proposals, pricing and closing.
A team ready to take over
We build your in-house successor. After the joint review you decide: continue the mandate or hand over.
Terms
CHF 2,990/ month
Volume discount from 8 hrs
Fixed retainer · excl. VAT · more hours on request
Total cost in year one
See the calculation- Senior sales, full-time hire
- CHF 189,984
- Mandate, 7 hrs a week
- CHF 39,468
Zurich reference values: base salary CHF 120,000 plus bonus, employer contributions, agency fee, workplace and tools. Mandate with a 10% performance fee, excl. VAT.
30 minutes · free · no follow-up sequence
- Minimum 3 months, then month-to-month
- Remote and on site across German-speaking Switzerland
- Hardware and HeySali Pro included
- Performance fee by agreement
Compared with a full-time hire
- 2 weeks
- to get started in Switzerland. A permanent hire takes 3 to 6 months to reach day one.
- from CHF 20,930
- is what the mandate costs if it isn't working after six months, notice included. A full-time senior sales hire: CHF 108,749, recruiting included.
- 3 months
- minimum term, then month-to-month. No employer contributions, recruiting or workplace costs.
- CHF 249
- a month is what HeySali Pro is worth. Included in the mandate for one person.More about HeySali
Cost calculator
What a permanent hire actually costs
The fully loaded first-year cost of a hire next to the mandate, using reference values.
CHF 90,000CHF 250,000
Share of base salary
CHF 2,990/ month
7 hrs/week10 hrs/week
From 8 hours a volume discount applies.
Indicative, as a share of the annual retainer. In the contract it is based on revenue actually paid.
Permanent hire, year 1
- Base salary
- CHF 120,000
- Bonus and commission
- CHF 18,000
- Employer contributions Swiss social insurance and pension
- CHF 20,700
- Recruitment
- CHF 24,000
- Workplace Desk, hardware, phone
- CHF 4,800
- Sales tools and data HeySali Pro for 1 user, billed annually
- CHF 2,484
Total cost in year oneCHF 189,984
Mandate, year 1
- Monthly retainer CHF 2,990 · 12 months, excl. VAT
- CHF 35,880
- Performance fee 10% of the annual retainer, indicative
- CHF 3,588
- Employer contributions
- none
- Recruitment
- none
- Workplace
- none
- Sales tools and data
- HeySali included
Total cost in year oneCHF 39,468
Your saving in year one
CHF 150,516
that is 79% less
If it isn't working after six months
Permanent hire: CHF 108,749Mandate: CHF 20,930
Six months plus one month's notice. With a hire, the recruiting cost is lost as well.
Time to impact
3 to 6 months to the first working day, then ramp-up2 weeks to start, first opportunities from week 4
What comes with it
Hardware, sales tools and onboarding are yours to organiseYour own HeySali workspace for the term of the mandate, plus our hardware
How this is calculated
Base salaries for the Zurich region in 2026, derived from the Michael Page Salary Guide 2026, the Careerplus sales salary study 2024 and the Federal Statistical Office's Swiss Earnings Structure Survey 2024: Senior Sales CHF 120,000, Sales Manager CHF 130,000, Head of Sales at an SME CHF 150,000. Employer contributions at 15 percent of salary and bonus: AHV/IV/EO (old-age, disability and income compensation) 5.3 percent, unemployment insurance 1.1 percent, family allowances around 1 percent, accident and sickness cover, and the employer share of the occupational pension. Agency placement at 20 percent of the annual base salary; in-house search at a flat CHF 6,000 for advertising and internal effort. Workplace at CHF 4,800 per year, sales tools at CHF 2,484 per year (HeySali Pro list price for one user, billed annually). The mandate retainer is CHF 2,990 per month for a weekly block of 7 hours, excluding VAT. From 8 hours a volume discount applies: 8 hours CHF 3,330, 9 hours CHF 3,660, 10 hours CHF 3,990. The struck-through list price scales the weekly block up to the chosen hours, rounded to ten francs. Larger commitments are available on request. The performance fee is included as an indicative 5 to 20 percent of the annual retainer; in the contract it is based on revenue actually paid. Wrong call: for the hire, seven months of salary, contributions, workplace and sales tools without bonus, plus recruitment; for the mandate, seven monthly retainers without performance fee. Even with 8.1 percent VAT, the mandate is cheaper at every setting of the calculator. Travel expenses and CRM and email licences arise in both cases and are not included. All figures are indicative and do not replace a quote.
What does a head of sales cost in Switzerland?
Experience meets our own technology
More than twelve years of B2B sales in Switzerland, combined with HeySali, our own platform. Our HeySali Agents watch your target accounts around the clock. The agents find the moment. Experience turns it into a conversation.
- Official sources
- Zefix commercial register, SHAB gazette, simap tenders
- Market and web
- Career pages, news and company announcements
- Buying intent
- Bombora Buyer Intent
- Contact data
- Verified via Cognism
Signal detected
A leadership change, new roles, a tender or a new site. With date and source.
Explained and qualified
Every lead with the reason it fits, company details and the right window.
Decision-makers included
Who decides, with verified contact details. First contact opens with a real reason.
Operational in two weeks, in the pipeline by week four
- Weeks 1–2
Start
Kick-off, a look at pipeline, numbers and CRM, meeting the team. Then we are in the day-to-day.
- Weeks 3–4
First results
Target accounts and pricing logic are set, outreach is running. First new opportunities in the pipeline.
- Months 2–3
Scale
A fixed meeting rhythm, coaching on live calls, a proposal process that binds. The pipeline fills predictably.
- Month 4+
Review
A joint review. Then you continue the mandate or hand over to your team, properly prepared.
The frame we work to
Every mandate follows the same structure: the trigger first, then the list.
Target accounts and decision-makers
Who buys, who signs off, who blocks. Stored in HeySali as your search profile: industry, size, region and the triggers that fit.
Signals instead of lists
Leadership changes, open roles, tenders on simap, commercial register filings and Bombora Buyer Intent. Our HeySali Agents also spot patterns no database holds. Every signal with a date and a source.
A message with a hook
The opener comes straight from the lead briefing: the event, the fit to your offering, the decision-maker.
Pipeline and process
Stages with exit criteria, qualification, the proposal process. Leads stay in HeySali. A contact enters your CRM only after a reply or a booked meeting.
Measurement
Metrics per stage, signal-to-meeting rate, forecast accuracy. Weekly steering instead of a surprise at quarter end.
Hire, consult or mandate
| Criterion | Mandate | Full-time hire | Consulting |
|---|---|---|---|
| Start | 2 weeks | 3–6 months | 2–4 weeks |
| Cost | CHF 2,990 / month for 7 hrs a week | Salary, social contributions, recruitment | Day rate times duration |
| Sales intelligence | HeySali included | Extra licence | Not included |
| Forecast | Owns it | Owns it | Advises on it |
| Exit | Monthly | Notice period | End of project |
| Endgame | Continue or hand over internally | Open ended | Final report |
When only the system is missing
Scoped projects at a fixed price, no mandate needed. With HeySali wherever it speeds up your pipeline.
CRM & Sales Automation
CRM set up or connected: pipeline, roles, integrations, migration and training. Where HeySali is involved, it only reads your CRM to spot existing customers.
2–4 weeksMore on CRM & Sales AutomationLead Generation
Signal-based with HeySali: a search profile built on your ICP, lead briefings with decision-makers and sources, in your own workspace for the project.
ongoingMore on Lead GenerationRevenue Operations
One data model across marketing, sales and service. One forecast from the CRM, Tableau reporting for the board.
4–8 weeksMore on Revenue OperationsSales Enablement
Playbooks and templates from discovery to close. Openers taken straight from the lead briefing.
2–6 weeksMore on Sales EnablementThe founder
Behind Glatt Digital is a B2B sales professional from Zurich
Glatt Digital comes straight out of sales practice. You work with the same dedicated person from the first call through to handover, with no hand-offs.
Executive summary
More than twelve years of B2B sales in Switzerland and the DACH region: key account management, business development and sales leadership with P&L ownership. Since 2026 I have been building my own sales intelligence software: HeySali.
Career at a glance
A Zurich city kid. From project business for banking, manufacturing, retail, IT and life sciences through key account and senior roles to software reselling (sales, marketing and CRM systems). Since 2026 founder and managing director of Glatt Digital and HeySali.
After hours: basketball. Active player at BBZU in the Zurich Unterland, certified Youth+Sport (J+S) coach, and in the 2026/27 season coaching the U18 boys at inter-cantonal level: set up the team, drill the plays, stay calm in crunch time and get the boys to where they call the plays themselves.
Core competencies
Strategic account management
Full P&L ownership, pipeline development and growth of key accounts.
Revenue and growth
Sales strategy, CRM optimisation and decisions grounded in data.
Business development
New business, account-based marketing and cross-functional leadership.
Digital solutions
Data enrichment, buying signals and sales systems.
That experience goes into every mandate: the HeySali Agents monitor your target accounts in a workspace of your own, and I review every lead myself before we call.
Our own product
Eat your own dog food
We use what we build.
HeySali is our own sales intelligence platform, built from day-to-day sales work. It shows which companies have a documented reason to talk right now, and who to contact.
- Included in the mandate: a workspace of your own. The leads stay in HeySali.
- We know where common tools fall short, because we built one ourselves.
- Keep your existing licences. We work with them too.
Before the first call
Question not listed? Write to hello@glattdigital.ch
What is fractional sales leadership?
Fractional sales leadership means an external sales leader working part-time, at Glatt Digital in a weekly block of 7 to 10 hours. They carry the same accountability for forecast and team as a permanent hire, at a fraction of the cost.
What does a mandate cost?
CHF 2,990 per month as a fixed retainer for a weekly block of 7 hours, excl. VAT. More hours come with a volume discount: 8 hours cost CHF 3,330, 9 hours CHF 3,660 and 10 hours CHF 3,990. Larger commitments are available on request. HeySali is included: your own workspace at HeySali Pro level for one user, for as long as the mandate runs. The leads stay in HeySali; when the mandate ends, the workspace is deleted together with all leads and signals. No day rates, month-to-month after three months, performance fee only if agreed. For comparison: a full-time senior sales hire in the Zurich region costs CHF 189,984 in year one, including bonus, employer contributions and agency fee (cost calculator).
How fast can you start?
Usually within two weeks. Hiring the same profile permanently takes three to six months from job posting to first day.
How long does a mandate run?
At least three months, then month-to-month. The first three months are invoiced in advance: CHF 8,970 excl. VAT for a weekly block of 7 hours. Your statutory right to end a mandate at any time stays intact (Art. 404 Swiss Code of Obligations). We then refund the unused part pro rata; damages for ending at an inopportune time remain reserved (terms 5.3, 6.3). After the joint review you decide: continue the mandate or hand over to an internal successor.
Do you handle outreach as well?
Yes, including first contact. If you have no sales team, we take over the outreach management has been doing on the side: under your domain, with your email address and signature. If you have a team, we work alongside it with a shared pipeline. You approve prices, proposals and contracts. Every contact comes with a dated trigger and a documented source. We never work through anonymous cold lists.
Do you work on site or remotely?
Remote by default, across German-speaking Switzerland. On site for the start, key meetings and customer visits. Glatt Digital GmbH is based in Glattfelden, canton of Zurich.
How is this different from an interim sales manager?
An interim sales manager usually works full-time to bridge a gap of a few months. Fractional sales means an external head of sales, part-time: from 7 hours a week, for as long as you need it or until your own head of sales takes over.
What happens if Can Bagriyanik is unavailable?
Can Bagriyanik leads your mandate personally. Pipeline, proposals, contacts and notes live in your CRM and belong to your company. Time lost to illness or accident is made up. If an absence lasts longer than two weeks, we agree with you whether to make up the time within three months or to reduce the retainer pro rata from the third week. If that is too long for you, you can end the mandate; anything paid in advance is refunded pro rata (terms 3.4, 5.3, 6.3).
30 minutes on your sales
We go through where you stand and show you where the biggest lever is. Free, no obligation.
Book a first callEmail: hello@glattdigital.ch
- Before
- Team size, offering and the system you use.
- In the call
- Whether the gap is the system, the leadership, demand or a clear ideal customer profile.
- After
- A written assessment, biggest lever first. No follow-up sequence.