Can BagriyanikFounder and Managing DirectorUpdated October 2026
In short
A head of sales at a Swiss SME in the Zurich region costs CHF 235,659 in year one: base salary CHF 150,000, bonus CHF 22,500, employer contributions CHF 25,875, agency fee CHF 30,000, workplace CHF 4,800 and sales tools CHF 2,484. A fractional head of sales on a mandate costs CHF 39,468 over the same year: a weekly block of 7 hours plus an indicative 10% performance fee, excl. VAT.
At a glance
CHF 235,659
for a head of sales in year one
CHF 205,659
from year two, without agency fee
CHF 134,874
for a wrong hire after six months
3–6 months
to the first working day
CHF 39,468
for the mandate in year one
Three roles in year one
Reference values for the Zurich region, 2026: bonus 15%, employer contributions 15%, agency fee 20%, workplace CHF 4,800, sales tools CHF 2,484. Mandate with a weekly block of 7 hours and an indicative 10% performance fee. All amounts excl. VAT.
Role
Base salary
Permanent hire, year 1
Mandate, year 1
Difference
Senior Sales
CHF 120,000
CHF 189,984
CHF 39,468
CHF 150,516
Sales Manager
CHF 130,000
CHF 205,209
CHF 39,468
CHF 165,741
Head of Sales (SME)
CHF 150,000
CHF 235,659
CHF 39,468
CHF 196,191
The mandate replaces the leadership function, not 42 hours a week. The comparison is function against function.
CHF 90,000CHF 250,000
Share of base salary
CHF 2,990/ month
7 hrs/week10 hrs/week
From 8 hours a volume discount applies.
Indicative, as a share of the annual retainer. In the contract it is based on revenue actually paid.
Permanent hire, year 1
Base salary
CHF 150,000
Bonus and commission
CHF 22,500
Employer contributions Swiss social insurance and pension
CHF 25,875
Recruitment
CHF 30,000
Workplace Desk, hardware, phone
CHF 4,800
Sales tools and data HeySali Pro for 1 user, billed annually
CHF 2,484
Total cost in year oneCHF 235,659
Mandate, year 1
Monthly retainer CHF 2,990 · 12 months, excl. VAT
CHF 35,880
Performance fee 10% of the annual retainer, indicative
CHF 3,588
Employer contributions
none
Recruitment
none
Workplace
none
Sales tools and data
HeySali included
Total cost in year oneCHF 39,468
Your saving in year one
CHF 196,191
that is 83% less
If it isn't working after six months
Permanent hire: CHF 134,874Mandate: CHF 20,930
Six months plus one month's notice. With a hire, the recruiting cost is lost as well.
Time to impact
3 to 6 months to the first working day, then ramp-up2 weeks to start, first opportunities from week 4
What comes with it
Hardware, sales tools and onboarding are yours to organiseYour own HeySali workspace for the term of the mandate, plus our hardware
How this is calculated
Base salaries for the Zurich region in 2026, derived from the Michael Page Salary Guide 2026, the Careerplus sales salary study 2024 and the Federal Statistical Office's Swiss Earnings Structure Survey 2024: Senior Sales CHF 120,000, Sales Manager CHF 130,000, Head of Sales at an SME CHF 150,000. Employer contributions at 15 percent of salary and bonus: AHV/IV/EO (old-age, disability and income compensation) 5.3 percent, unemployment insurance 1.1 percent, family allowances around 1 percent, accident and sickness cover, and the employer share of the occupational pension. Agency placement at 20 percent of the annual base salary; in-house search at a flat CHF 6,000 for advertising and internal effort. Workplace at CHF 4,800 per year, sales tools at CHF 2,484 per year (HeySali Pro list price for one user, billed annually). The mandate retainer is CHF 2,990 per month for a weekly block of 7 hours, excluding VAT. From 8 hours a volume discount applies: 8 hours CHF 3,330, 9 hours CHF 3,660, 10 hours CHF 3,990. The struck-through list price scales the weekly block up to the chosen hours, rounded to ten francs. Larger commitments are available on request. The performance fee is included as an indicative 5 to 20 percent of the annual retainer; in the contract it is based on revenue actually paid. Wrong call: for the hire, seven months of salary, contributions, workplace and sales tools without bonus, plus recruitment; for the mandate, seven monthly retainers without performance fee. Even with 8.1 percent VAT, the mandate is cheaper at every setting of the calculator. Travel expenses and CRM and email licences arise in both cases and are not included. All figures are indicative and do not replace a quote.
What a head of sales costs in Switzerland, item by item
Each item with its source, for a head of sales at an SME in the Zurich region. If you are hiring in Switzerland for the first time, Swiss social security, pension and notice rules are explained in plain English. Salary, bonus and hiring route are yours to set in the calculator.
Base salary and bonus
For a head of sales at an SME in the Zurich region, the calculator assumes CHF 150,000 base plus a 15% bonus: CHF 172,500. It draws on the Michael Page Salary Guide 2026, the Careerplus sales salary study 2024 and the Federal Statistical Office's 2024 earnings survey. The profile is a sales leader with a team and P&L responsibility.
If your salary band is lower
Careerplus puts the median for heads of sales at CHF 140,000 including bonus, with the upper quartile at CHF 156,000. Sales pay in Greater Zurich runs 6.7% above the study's median. For a role close to the median, set the slider to CHF 120,000 base: that comes to CHF 189,984 in year one.
Employer contributions
Mandatory in 2026: 5.3% for AHV/IV/EO (Swiss old-age, disability and income-compensation insurance), 1.1% for unemployment insurance on pay up to CHF 148,200, and 1.025% for family allowances at SVA Zürich. That is just over 7% of pay. Pension, accident and sickness cover and admin fees come on top. The calculator uses 15% of salary and bonus: CHF 25,875.
Occupational pension (BVG)
An example from the statutory BVG minimum: between ages 45 and 54, the retirement credit is 15% of the coordinated salary, capped at CHF 64,260 in 2026. That alone is CHF 9,639 a year. Overall, the employer must pay at least as much as all its employees combined (Art. 66 BVG). If your plan insures more salary, the cost rises.
Recruitment
Agencies charge a share of annual salary. One published Swiss fee scale runs from 12% to 22%; for executive search, 20–30% is cited as common (sources in the FAQ). The calculator uses 20% of base salary: CHF 30,000. An in-house search is set at CHF 6,000 for ads and internal effort. Management time for interviews is excluded either way.
Workplace and sales tools
The calculator sets CHF 4,800 a year for desk, hardware and phone, or CHF 400 a month. For sales intelligence it uses CHF 2,484, the list price of our own product, HeySali Pro, billed annually. Under the mandate, HeySali Pro for one user is included. CRM and email licences and travel expenses arise either way, so neither side includes them.
Costs that never show up on a payslip
The calculator prices a wrong hire. Vacancy and onboarding depend on your situation, so we describe them rather than put a number on them.
Vacancy
Allow three to six months from job ad to first day. By Swiss law, employees in their 2nd to 9th year of service give two months' notice to the end of a month (Art. 335c of the Code of Obligations); contracts can set longer. Resign on 10 March, start on 1 June at the earliest. Until then, management runs sales on the side.
Onboarding
Swiss law sets a one-month probation period, extendable by contract to three months at most (Art. 335b CO). In B2B sales, that is rarely enough to judge a new head of sales on results. They first have to learn your offering, customers and team. Onboarding new people with playbooks shortens this phase. The calculator does not price it.
A wrong hire
Say you realise after six months that it is not working. Probation is over, and statutory notice in the first year of service is one month. Seven months at CHF 14,982 for salary, contributions, workplace and tools, without bonus, plus CHF 30,000 for the agency: CHF 134,874. Under the mandate, seven monthly fees: CHF 20,930.
What the calculation leaves out
VAT
The mandate fee excludes 8.1% Swiss VAT. With VAT, year one comes to CHF 42,665 and a wrong call to CHF 22,625. The calculator checks every possible setting with VAT included. In none of them does the mandate cost more than the hire, neither in year one nor after a wrong call.
Lost revenue
What an empty sales seat costs in revenue depends on your pipeline. We do not put a franc figure on it, because any flat number would be invented.
Not a quote
All values are reference figures for the Zurich region as of September 2026. They are indicative figures, not a quote (terms, clause 1.6). You receive the definitive quote after our first conversation.
When a permanent hire is the right call
A mandate is not always the answer. In these cases, we advise you to hire.
Sales is a full-time leadership job
You run your own sales team, and it needs leading every day. A weekly block of 7 to 10 hours will not cover that.
Offering, pricing and pipeline are settled
Your offering, pricing logic and pipeline are stable and the role is clearly defined. Nobody has to work out what sells any more. The job is to scale it.
Presence on site is decisive
Your customers expect someone at their site, at trade fairs or on the project every week. The mandate works remotely by default and comes on site for the start, key meetings and customer visits.
Knowledge must stay in-house
Customer relationships and market knowledge should sit permanently with someone on your payroll. Then you need your own head of sales.
The mandate as a bridge
The two are not mutually exclusive. The mandate puts process, pipeline and playbooks in place, builds up your internal successor and then hands over. What fractional sales leadership is, and when it fits, is covered on a separate page.
How much does a head of sales cost in Switzerland per year?
CHF 235,659 in year one, for an SME in the Zurich region on a CHF 150,000 base, with a 15% bonus, 15% employer contributions, a 20% agency fee, workplace and sales tools. From year two the agency fee drops away: CHF 205,659. Closer to the Careerplus median of CHF 140,000 including bonus, a CHF 120,000 base gives CHF 189,984 in year one.
What do employer social security contributions cost in Switzerland?
Mandatory in 2026: 5.3% of pay for AHV/IV/EO (old-age, disability and income-compensation insurance) and 1.1% for unemployment insurance on pay up to CHF 148,200. Family allowances add 1.025% at SVA Zürich, plus admin fees, accident and sickness cover and the occupational pension, where the employer pays at least as much as all employees combined (Art. 66 BVG). The calculator uses 15% of salary and bonus.
What does a recruitment agency charge for a sales role in Switzerland?
Usually a percentage of gross annual salary. The published terms of Hans Leutenegger AG, a Swiss staffing firm, run from 12% to 22% plus VAT, with 20% for salaries above CHF 143,000 and up to CHF 169,000. The executive search firm Batterman cites 20–30% of first-year target salary as common for specialists and executives. The calculator uses 20%: CHF 30,000 on a CHF 150,000 base.
How long does it take to hire a head of sales in Switzerland?
Allow three to six months from job ad to first day. Much of that is notice: by law two months in the 2nd to 9th year of service and three from the 10th, always to the end of a month (Art. 335c of the Swiss Code of Obligations). Contracts can set longer periods. With two months' notice, a candidate who resigns on 10 March starts on 1 June at the earliest. A mandate usually starts within two weeks.
What does a wrong sales hire cost?
After six months, probation is over; by contract it lasts three months at most (Art. 335b CO). In the first year of service, one month's statutory notice follows. Seven months of salary, contributions, workplace and tools without bonus, plus the agency fee, come to CHF 134,874 for a head of sales. Under the mandate, seven monthly fees: CHF 20,930 excl. VAT. The mandate can be ended monthly after three months.
Do the figures apply outside the Zurich region?
As a guide, yes, with lower salaries. The Federal Statistical Office's 2024 earnings survey puts the gross median monthly wage at CHF 7,502 in the Zurich region, CHF 7,024 nationally and CHF 5,708 in Ticino. The Careerplus sales salary study 2024 has sales pay in Greater Zurich 6.7% above its median and Eastern Switzerland 5.9% below. You set the base salary in the calculator.
Written by
Can Bagriyanik
Founder and Managing Director, Glatt Digital GmbH
More than twelve years of B2B sales in Switzerland and the DACH region: key account management, business development and sales leadership with P&L ownership. Since 2026 I have been building my own sales intelligence software: HeySali.